Sunday, 17 February 2008

worlds longest ipod ad aka blade



(thanks Jacob). It was okay; not a patch on Guillermo del Toro's

effort with Blade II, but better than the very average first Blade

film. The most notable thing about the film was the rather

in-your-face effort to appeal more directly to a youth market: Kris

Kristofferson's annoying as all hell character Abraham Whistler is

finally killed off and Blade (Wesley Snipes) finds himself allied with

Whistler's long-estranged daughter Abigail (Jessica Biel) and her band

of Nightstalkers (what a name; reminds me of when Buffy was out of

town at the beginning of season three of that show and the Scooby gang

try and become vamp hunters themselves ... "Come in, Nighthawk!"). Add

to the mix sarcastic ex-Vampire, ex-Vampire lover, played by Ryan

Reynolds and you've got gen.com written all over the film. Indeed, the

extra ensemble are rather necessary since Wesley Snipes' dialogue is

reduced to "grrr" about ten times and a few colourful expletives plus

some emotional advice to leave Dr Phil for dead ("Use it."). The fight

scenes are fairly well choreographed, although at times it feels like

the sfx are cheating their way into uber-action by blurring so much

they you've no idea who's actually getting hit. The most disappointing

thing was the way that the first vampire was brought into the film (he

goes by many names ... at one time, Dracula). You know you're

clutching at straws when Parker Posey's vampire character Danica Talos

is the one who is supposed to understand vampire lore the best,

although her quips with Reynolds during their fight scene do add some

much needed humour to the film. Anyway, the first vampire, who now

goes by the name Drake (Seinfeld" "love the Drake ... hate the Drake")

played by Dominic Purcell is not a bad character, but his own story is

so badly told that you just have no idea why he does what he does and

the attempt to make him and Blade into noble warriors is, well, hard

to follow at best. The story desparately, desparately, needed more

cohesion, a good edit, and more continuity; a sad thing to say when

the writer also directed the film!

All that aside, one thing that stood out was the amazing prevalence of

iPods, iTunes and Apple computers throughout the film. It seems that

Abigail likes to hunt vamps while listening to her iPod, so not only

do we see her create two playlists (in iTunes), and use a Powerbook,

but we also see the other good guys doing their research on a 17"

apple monitor (and a G5, I think) and ... wait for it ... to really

emphasise the beginning of a battle we see two long, slow-motion shots

of Biel inserting her white iPod earbuds! Now some folk seem to think

Apple paid a lot for product placement (I would have thought so, too),

while others don't think Apple did. I thought about this for a while,

and the question becomes: does Apple need to sell iPodry as the marker

of hip/cool/funky youth identity, or has the iPod ad campaign been so

successful that in order to signify youth coolness, you need to see an

iPod? While I suspect the truth is somewhere between the two, I think

Blade: Trinity certainly shows what a good job Steve Jobs has been

doing making Mac a must-have for all the kewl kids! (The iSelling was

also noted by The MovieBlog and Out of Focus.)

One last thing: the MovieBlog lamented...

WHAT DO YOU GET WHEN YOU CROSS A KLINGON BATLIFF WITH A LIGHTSABER?

I'm sorry, but that little weapon that Jessica Biel was toting

around was just plain stupid and looked ridiculous. Suddenly Blade

wasn't just fantasy... it's Sci-Fi now. Bad move.

However, I thought the lightbow (or whatever is was called) looked

really, really nifty and was actually one of the better weaponry

innovations in the film, but the problem was no one seemed to teach

Jessica Biel how to wield this most funky of weapons! Of course, she

did look the part...

[Click to enlarge.]

Speaking of iPodry, for the truly geeky out there, a limited edition

Neon Genesis iPod might tickle your fancy! And if you're looking for

something interesting to pop in your pod, why not check out one of

over 200 Sherlock Holmes radio plays now downloadable as mp3s! [Via

BoingBoing]

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