iPhone, iTunes, iPod, I'm not sure
I recommend to you Ajit Jaokar's brilliant analysis of Apple's much
trumpeted entry into the mobile market with iPhone. Ajit's "tail
wagging the dog" analysis is not only extremely perceptive any
insightful, but describes something very important about Apple's
iPhone strategy which might have passed some of us by.
Ajit has picked up on a piece on ZDNet about the iPhone feature Visual
voicemail as announced by Steve Jobs himself -- "wouldn't it be great
if you didn't have to listen to five of them to list to the sixth?
Just like email you can go directly to the voicemails that interest
you."
As Ajit points out this could only be achieved if iPhone had a very
special relationship with the operator community because voice mail is
stored in the network, not on the phone. It tells of a very
proprietary approach.
And here's another one - I picked up whilst browsing that iPhone can
only be configured while connected to iTunes. It is perhaps of no
surprise that the iPhone follows in the iPod footsteps of operating in
its own tightly controlled an self-fulfilling ecosystem.
This does echo the entire Apple Mac strategy from day 1 of a closed
ecosystem, and it may be that Apple (probably uniquely) can make this
happen. There's a lot of evidence pointing that way (although it seems
unlikely this iPhone strategy can work in Europe). It is however
No comments:
Post a Comment