happy ipod story for 2007

A Happy iPod Story for 2007

I am excited to start off 2007 with a tale of good customer service.

Just before leaving town for vacation I noticed the screen on my iPod

was broken. After a quick trip to the Genius Bar, my iPod was off to

iPodResQ to be repaired. It wasn't the cheapest option, but when I

factored in shipping them my iPod, it was a wash. Here's the 411 of

how their process works, and I have to say, it really is that simple

to deal with this company. I went from being really annoyed that my

iPod was broken to a happy camper that I have my iPod back in working

order. The lesson to be learned - never keep your iPod in your purse

without putting it in a protective case. Thankfully it wasn't a lesson

to be learned by replacing my iPod entirely.

The (relevant) point of this story is a positive customer experience

can be a wonderful marketing tool. We're all quick to share horror

stories, but when someone has a positive experience with your company

or brand, their tale can be just as powerful when shared with those